| Project Scope: |
Japan Tobacco International (JTI) needed a centralized digital solution to manage and monitor their large-scale activation workforce, including 5000 Brand Ambassadors (BAs) and multiple layers of supervisors and administrators. Their previous system lacked real-time visibility, made campaign management inefficient, and did not support integrated training, evaluation, and salary disbursement—all critical for maintaining brand consistency in the field.
Intellier implemented a complete Activation & HRIS solution with integrated web and mobile applications for all roles involved in the RTC (Route to Consumer) process.
- Admin Web Portal for campaign management and performance analytics
- Mobile App for BA Supervisors with real-time tracking and training assignment
- Mobile App for Brand Ambassadors with profile, training, and daily task access
- Virtual account opening and onboarding
- Integrated salary processing and HRIS functionalities
- GIS-enabled real-time monitoring dashboard
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